Strategic planning is a document used to share the organizational goals with the operational management and the actions needed to achieve those goals. It defines the direction, priorities, and strategies and how to implement them. It is important to focus on the long-term strategy of your business. Strategic planning is as important as having a business plan and can lead to the success of your business.

In today’s rapidly changing and competitive environment, managers need to become more effective at using their strategic planning process. They must be able to plan and strategize in an integrated and collaborative manner that allows them to incorporate their vision and mission into every aspect of their business and create a strategic planning process by incorporating business objectives, goals, and values into their overall strategy.

Strategic management focuses on developing a common purpose for all stakeholders, including employees, customers, suppliers, and competitors. And helps managers understand the roles each person plays in realizing the strategic vision. To begin, build a corporate culture that supports its strategic planning. Work with your team members to make sure that your vision is implemented. Apply positive reinforcement, which can positively impact employees.

There are different methods and frameworks for strategic planning but some of the basic methods include:

1: Assessment: Analyzing the current internal and external environment to identify the issues, strengths, and weaknesses

2: Develop Strategy: Define your vision mission and values, Establish the approach of how you will succeed

3: Build the plan: Define both your short-term and long-term objectives. Your goals should be realistic and measurable. Use SWOT and PEST analysis to set priorities

4: Execute the Plan: Once your Strategic Plan is ready, you are ready to implement it

After carrying out all the aforementioned steps; make sure that everything is going smoothly and everyone in your team is playing their part without feeling burdened. Monitor the whole process and make necessary changes when required.

The article was written by Bilal Ahmad, Managing Director, BAZ. For inquiries, his email is