Client: CARE International Partner: MasterCard Foundation
Duration: March 2021 – November 2021
BAZ Consultants conducted a national market-sizing study to assess and quantify the financial needs of Micro and Small Enterprises (MSEs), particularly growth-oriented “strivers.” The project supported U Microfinance Bank Limited in adapting its financial products through customer-centric research, product design, pricing, and marketing strategies. As the Technical Assistance partner, BAZ developed a comprehensive product-adaptation strategy to enhance financial inclusion and enable the successful rollout of tailored financial solutions for MSEs.
